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SERVICES MARKETING : PEOPLE, TECHNOLOGY, STRATEGY

by LOVELOCK, CHRISTOPHE.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: PEARSON EDUCATION PTE. LTD. ; 2007Availability: Items available for loan: SBPIM (2)Location, call number: 658.8 LOV, ...

SERVICES MARKETING : PEOPLE, TECHNOLOGY, STRATEGY

by LOVELOCK, CHRISTOPHE.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: PEARSON EDUCATION PTE. LTD. ; 2011Availability: Items available for loan: SBPIM (3)Location, call number: 658.8 LOV, ...

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