ZIKMUND, WILLIAM G. <br/><br/>
ESSENTIALS OF MARKETING RESEARCH 

 - 3RD ED. 
 -  CENGAGE LEARNING PVT. LTD.  2017 
 - 414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH 
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK