LOVELOCK, CHRISTOPHE <br/><br/>
SERVICES MARKETING : PEOPLE, TECHNOLOGY, STRATEGY 

 - 7th ed. 
 -  PEARSON EDUCATION PTE. LTD.  2011 
 - 683 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV