KOTLER, PHILIP. <br/><br/>
PRINCIPLES OF MARKETING 

 - 12th ed. 
 -  PEARSON EDUCATION PTE. LTD.  2008 
 - 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT