MARKETING RESEARCH AND CONSUMER BEHAVIOUR (Record no. 84269)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00374nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | SUM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SUMATHI, S. |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING RESEARCH AND CONSUMER BEHAVIOUR |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | VIKAS PUB. HOUSE PVT LTD. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 761 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING RESEARCH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|
| SBPIM | SBPIM | 01/12/2012 | SUYOG ENTERPRISES | 475.00 | 658.83 SUM | SBPIMMBA2923 | 475.00 | Books |
| SBPIM | SBPIM | 01/12/2012 | SUYOG ENTERPRISES | 475.00 | 658.83 SUM | SBPIMMBA2924 | 475.00 | Books |